Tecktonic

Tecktonic, an electro dance and fashion style that developed in the middle-class, white suburbs of Paris is a registered trademark that includes merchandise such as clothes, energy drinks, and energy drinks. But the creators are also looking to own the rights the Tecktonic image and brand lifestyle as well.

Yelle's "À Cause des Garçons" Tecktonic remix:


And in response to Tecktonic becoming too commercialized, many have turned to a new development--The Melbourne Shuffle: